The Super Bowl is one of the most coveted and expensive events in the sports world. This year, countless crypto companies are positioning themselves with Super Bowl advertisements and promotions. Visitors even receive an official NFT as a souvenir.
The annual event is often associated with the latest trends and is reflected especially in the advertisements that are broadcast to over 100 million households during the breaks of the TV broadcast. With the ever-increasing interest in crypto assets, this year will feature relevant companies and possibly some NFT communities.
Official Super Bowl NFTs
With fans having to spend thousands of dollars to step inside the world's most expensive stadium, it remains just a pipe dream for many. That makes those who can attend the Super Bowl in person on Feb. 13 in California an exclusive community. True to the spirit of the moment, the NFL will offer each attendee of this year's Super Bowl a personalized NFT ticket that includes their seat number.
In addition to the usual dose of sports, beer and violence, NFL fans received a digital token when purchasing tickets. This is sent directly to the registered email address after the game. With the special ticket NFT, the fan can choose his preferred team and receives a corresponding picture.
"In addition to the commemorative NFTs that fans will receive after attending select matches, the marketplace will also offer a limited number of digital collector NFTs for all 32 clubs that fans can purchase and collect. Fans will have the opportunity to trade or sell their commemorative NFTs. The league is also partnering with NBA Top Shot operator Dapper Labs to sell digital video NFTs." - Official announcement of the league
Ads for crypto companies
22 years after the dot-com hype, the Super Bowl is seeing another influx of tech firms: crypto brands trying to capitalize on a blazing market and educate consumers about the new technology. FTX, one of the leading crypto exchanges, will air its first commercial for the game this year.
https://www.youtube.com/watch?v=9psoqygK5dg&list=PLCeYpRAW8Efo7J1h2UHde-87B9JNyBUXM&index=21
Rival exchange Crypto.com is expected to run several national spots of its own. A 30-second spot has an estimated value of $6.5 million this year. As the game approaches, some advertisers are therefore comparing this commercial stunt to the "Dotcom Bowl" - a somewhat debatable comparison that begs the question if we will look back on the upcoming companies in the "Crypto Bowl" with the same disbelief and bemusement 22 years from now as we did on those in the Super Bowl in 2000?
Other companies position themselves
The event marks also the beginning of an ongoing partnership between the Rolling Stone magazine and crypto exchange Coinbase. A joint NFT art collection includes pieces from the most influential NFT artists such as Deadfellaz, Boss Beauties and Afrofuturism graphic designer Jeff Manning. In addition, Coinbase Wallet users will receive an exclusive NFT from some of the best graphic designers and digital artists at a pre-game party.
The US beer brand Budweiser is jumping on the NFT bandwagon as well. The "Bud Light N3XT Collection" consists of 12,722 unique tokens designed in the colors of a Bud Light beer type. Token owners will have the opportunity to vote on Bud Light NEXT items, gain access to brand and partner events, and are expected to experience other surprises. These are generative artworks created from random two-part backgrounds with various icons.
Sauce maker Frank's RedHot went the furthest with the first "edible NFT" and parody cryptocurrency "Bonecoin". From Jan. 27 through the end of the Super Bowl, fans can scan pictures of their chicken wing bones to earn Bonecoin. The fan who collects the most Bonecoin will win the Frank's RedHot NFT and its edible replica, the "eNFT". To many, these promotions may just look like desperate marketing stunts. But if the concept of a metaverse is not a temporary fad, we can expect more brands trying to gain a foothold in the world of NFTs.
