Since 2018, Crypto Valley Journal (CVJ.CH) has reached a professional Swiss and DACH audience from finance, tech, law and institutional investors. Advertising on CVJ.CH is aimed at companies that want to address this audience along specific topics in crypto, blockchain and digital assets.
The following media kit information provides an overview of reach, formats and conditions.
Reach and audience
The CVJ.CH readership is largely based in Switzerland and the DACH region. It includes professionals from banks, asset management, fintech, law firms and consulting, as well as decision-makers in crypto and blockchain companies. Private and institutional investors with a focus on digital assets are also part of the regular audience.
Content is distributed through the website, an editorial newsletter and social media channels on LinkedIn, X, Instagram and YouTube. Current reach figures, demographic data and channel analytics are provided in the media kit on request.
Advertising products
For different communication goals, we offer four coordinated advertising products. An individual combination is possible and is recommended as part of campaign planning.
Campaign
Multi-channel campaigns combine articles, newsletter placements and social media posts within a defined period. We tailor the mechanics to the client's objective, from awareness and lead generation to supporting a product or token launch. Reach per channel, frequencies and booking deadlines are detailed in the media kit.
Sponsored Content and Advertorial
Sponsored Content and Advertorials are editorially supported articles in the CVJ format. Topic selection and content are closely coordinated with the client, and each article is clearly labelled as "Sponsored Content" or "Advertorial". The separation of advertising and editorial follows the editorial guidelines.
Press releases
Submission to our press pool is free of charge. Publication occurs at editorial discretion and is not guaranteed. Send releases to press@cvj.ch. Anyone who needs guaranteed visibility should instead choose the Sponsored Content format.
Display and Banner
Display advertising uses IAB standard formats such as Leaderboard, Halfpage and Medium Rectangle. In addition, section sponsorship at the category level is possible, for example on Bitcoin, Ethereum or regulatory topics. Frequency capping and Brand-Safety-Targeting are configured by default.
Separation of editorial and advertising
CVJ.CH consistently separates editorial and commercial content. Advertisements, Sponsored Content and Advertorials are clearly identified as such, both visually and in wording, for example through labels such as "Sponsored Content", "Advertorial" or "Ad" placed directly on the article.
Topics, sources and assessments are decided exclusively by the editorial team. This also applies when a company is an advertiser of CVJ.CH at the same time. Advertisers receive no prior access to editorial articles and have no say in topic selection, research or presentation.
Affiliate links are used only selectively and are transparently disclosed in the respective article. Details on the separation practice can be found under editorial guidelines, and the funding structure of the publication is disclosed on the Ownership and Funding page.
Request and Media Kit
For advertising inquiries, media kit dispatch and campaign planning, please contact the following addresses:
- Advertising and media kit: info@cvj.ch with subject line "Advertising"
- Press releases: press@cvj.ch
- Strategic partnerships (non-commercial): info@cvj.ch with subject line "Partnership". Details on /partners/
On business days, we respond within 48 hours. The current media kit, including reach figures, formats, specifications and prices, is provided on request. Further contact options are available on the Contact page.
