One of the biggest food delivery services, Just Eat, now accepts bitcoin as a means of payment in France. This includes more than 15,000 restaurants and was made possible through a partnership with Bitpay.
At the start of this year, the delivery services Just Eat and Takeaway.com merged, and it was time for rebranding. Together with a complete redesign, the new Just Eat France website expanded the amount of accepted payment systems, as reported by Decrypt. This includes Bitcoin and its “little brother” Bitcoin Cash.
Partnership with Bitpay
The whole thing was made possible thanks to the US payment service provider Bitpay, which has been providing businesses with the possibility to accept bitcoin payments for nine years. Other subsidiary companies of Takeaway.com, like Lieferando and Eat.ch, have been using these services for some time already.
To pay with bitcoin, the customer just has to scan a QR code and transfer the corresponding amount of money from their digital wallet. The respective purchases with bitcoin are immediately converted to Euro through Bitpay. Just Eat France doesn’t deal with any additional expenditures or risks; therefore, they don't demand any further transaction fees for bitcoin payments.
Crypto adoption is on the rise
Besides France, Just Eat exists in 12 other countries and provides services to more than 27 million customers, as well as 112,000 restaurant partners. If the experiment in France goes smoothly, soon millions of people might be able to pay for their food delivery with bitcoin.
"Just Eat is an important provider of food delivery services in France; this initiative could lead to the popularization of cryptocurrency use to the broader public," answered Gregory Raymond, an author of the Frech business magazine Capital, to a request by Decrypt.
A court decision in the French municipality Nanterre has already compared bitcoin to conventional currencies half a year ago. Apparently, France is being confronted with the "mother of cryptocurrency" more and more.