PostFinance, a full subsidiary of the state-owned Swiss Post, is approaching the launch of a wide range of crypto services for retail customers through a partnership with Swiss crypto bank Sygnum.
As one of Switzerland's leading financial institutions, PostFinance strategically identified the crypto sector as a growth area and included it in its strategy last summer, as reported by CVJ.CH in July. The partnership with Sygnum allows the largest Swiss retail bank to launch and further expand a selection of regulated, bankable products and services for crypto assets.
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Demand for crypto services among PostFinance customers
PostFinance has analyzed the investment needs of its customers and identified a strong demand for crypto services. By using Sygnum's B2B banking platform, the retail bank will seamlessly integrate this new offering into its existing infrastructure from the beginning. The management team already saw the entry into the growth area as a great opportunity last summer. The topic is now an integral part of the financial world, but to some extent, there is still a lack of safe and convenient access to the cryptocurrency markets. Many Swiss citizens may have wished for easy trading at their trusted bank.
"Digital assets are now an integral part of the financial world. Our customers want access to this market at PostFinance, their trusted retail bank. A reliable and established partner like Sygnum Bank with an excellent service offering is more important than ever." - Philipp Merkt, Chief Investment Officer PostFinance
Easy access via partner company
Sygnum's fully regulated B2B banking platform enables PostFinance to have flexible and efficient access to a range of cryptocurrencies as well as the ongoing introduction of new revenue-boosting crypto services such as staking. As a regulated specialist for digital assets with a Swiss banking license, Sygnum is one of the few banks worldwide that can provide a secure bridge between traditional finance and digital assets. Retail bank customers will be able to buy, sell, and securely store cryptocurrencies such as Bitcoin and Ethereum.
"Our all-in-one B2B banking platform allows our more than fifteen B2B partner banks to significantly and quickly expand their offering of regulated digital asset services. We are pleased that we can enable PostFinance to offer institutional-quality crypto services to their customers." - Fritz Jost, Chief B2B Officer Sygnum Bank
