As the first of its kind, Digital insurance provider Smile makes its services and offerings in the metaverse tangible. This includes daily bookable virtual customer consultations as well as tangible car damage in the new smile.meta garage.
The largest digital insurance provider in Switzerland is expanding its offerings in the metaverse. Through the so-called Smile Experience Lounge, customers can dive into a virtual world and experience the insurer's offerings in 3D. The living room is accessible for household insurance, and the garage for car insurance.
Smile is also pioneering with the first virtual insurance consultation in the metaverse. The insurtech is bringing its customer care advisory unit to the Web 3.0 and is thereby breaking new ground. Here, customers can book daily consultation appointments and, if necessary, directly conclude insurance. The technical support for the concept was taken over by the Zurich IT consulting firm inacta.
Digital meetings are becoming more individual and personal
This step into the metaverse is not coming from nowhere, but seamlessly integrates into Smile's strategic direction. The metaverse offers new possibilities for customer interaction, with customers in the same virtual space as the customer care representatives. Access to the smile.meta world is easily achieved via a link. A VR headset is not mandatory, but recommended for a full immersive experience. Virtual consultation appointments can also be booked through the website.
By merging the physical and virtual world - a central feature of the metaverse - physical distance can be easily bridged and a strengthened digital closeness to customers can emerge. For example, contractually relevant issues can be illustrated by showing different types of glass or parking damage on a car virtually. Amusingly, Smile is moving its offices to the top floor of the Prime Tower in Zurich and during the consultation in the metaverse, not only grants a view of parking damage but also a wonderful 360° view over Zurich.
Capturing the pulse of the new generations
By embracing the metaverse, Smile is positioning itself as a forward-thinking, technology-driven company that is dedicated to meeting the needs of its customers. The use of cutting-edge technology, such as virtual reality and web 3.0, makes it possible for Smile to enhance the customer experience and stay ahead of the competition.
"Currently, the company is still at the very beginning when it comes to Metaverse. However, due to its immersive nature, we see great potential to create a completely new customer experience and delight customers of today and tomorrow." - Roberto Monosi, Head Customer Care at Smile
Now it is time to explore what the merging of the physical and digital worlds specifically means for an organization. In any case, we can eagerly await how this experience in the metaverse will be received by the insurance company's clientele, and whether this new type of customer loyalty will become an established offering in the Swiss insurance landscape.
