Trust has always been the basis for successful businesses: face to face, two parties clarify the final details of their agreement and reach out to each other in a spirit of trust after the deal has been closed. However, in the context of globalization, business processes are increasingly being shifted to the digital realm – and are thus raising a new trust problem. How do I know that my business partner is really who he claims to be? That the product he wants to sell me has been manufactured sustainably? These questions often arise when the business transaction is conducted…
