The FINMA-regulated crypto bank, SEBA Bank AG, has announced a new brand identity: AMINA Bank AG. The bank operates globally from its regulated locations in Switzerland, Abu Dhabi and Hong Kong. It offers its clients traditional banking services as well as the digital asset business.
SEBA Bank made history in 2019 when it became one of the first crypto banks to receive a banking license from the Swiss Financial Market Supervisory Authority FINMA. The renaming is intended to mark a new chapter in the company's history. Inspired by the ambition to pave the way for its customers, the regulated crypto bank wants to actively shape the future of digital assets with services around the globe.
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New appearance as AMINA Bank
The name "AMINA" is derived from the English term "transAMINAtion" and symbolizes the transfer of one connection to another, according to a press release. AMINA is supposedly a brand driven by constant change, which brings together the various "connections" of traditional, digital and crypto banking. This should open up additional potential and growth for customers. The vision of change stands for the transformation of customers' financial future.
"We are delighted to introduce our new brand identity to the world. As we say goodbye to the SEBA name, we will forever look back with pride on the achievements the Group has made under the former brand." - Franz Bergmueller, CEO AMINA Group
The new brand is intended to serve as a symbol for the new era in the bank's further development. As an established player in the crypto banking sector, AMINA wants to continue to play a part in shaping the future of the financial world. Looking ahead to 2024, the growth of the strategic centers in Switzerland, Hong Kong and Abu Dhabi will be further accelerated, says Bergmüller. The customers of AMINA Bank (formerly SEBA Bank) will not be affected by the change of name. All business will be conducted as usual.
