An academic analysis of how contributions on social media can influence retail investor behavior in the crypto markets.
Author: Thierry Berger
Thierry Berger
Thierry Berger works at Orell Füssli Ltd as Marketing and Communications Manager and graduated in 2022 with a Bachelor of Science in Business Communications from the Zurich University of Applied Sciences in Business Administration. He dedicated his bachelor thesis to the topic "Bitcoin, how social media influences the actions of private investors." In a second step, he broke down the 115-page thesis to its essence. The result is a scientifically recognized working paper, published on Zenodo. He was supported by Bernhard Schneider, the former editor-in-chief of Radio DRS (now SRF). Berger's goal is to encourage as many people as possible to get involved with Bitcoin through his work.
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